Montréal, Aug. 12, 2021 – GothRider Gasoline, a bold and edgy Quebec-based coffee brand, has signed an agreement to become the primary sponsor of Nascar Pinty’s Series racecar entry JF77, a team led by owner-driver Jocelyn Fecteau. The coffee, which recently celebrated its first-year anniversary, inaugurates its presence at the Grand Prix de Trois-Rivières this weekend, Aug. 15. Throughout the balance of the season, fans will have an easy time recognizing the brand with its signature skull-inspired design prominently displayed on the hood of Fecteau’s #77 car.
“We’ve got a soft spot for speed,” says Phil Kyprianou, founder of GothRider. “The GothRider community lives to the sound of its own beat – and that includes a full-throttle heart and engine. We’re happy to introduce our brand to the fans of the Nascar Pinty’s Series through the JF77 team.”
Jocelyn Fecteau joined Katherine Almeida in creating the JF77 team in 2005 and he then joined the NASCAR Pinty’s Series in 2014.
“Partnering with GothRider was a natural fit,”, says Fecteau. “I’ve known Phil since 2006 and I’ve fallen in love with his brand and everything it stands for. I am delighted to have them join the team and we plan on making them proud. What could be better than a good cup of strong coffee and a day at the track or exciting race on TV?”
Launched in 2015, GothRider is a lifestyle brand for those who walk on the edge, outside of the worlds of convention and the ordinary. Learn more at gothrider.com